Who Is Nature’s Wonders?

Nature’s Wonders is a premium outdoor snack and hydration brand built for active lifestyles and real outdoor adventures. As part of the Bass Pro Shops family, Nature’s Wonders creates Healthy Tasty Snacks made with clean ingredients, practical nutrition, and bold flavor designed for fishing trips, hunting camps, hikes, camping weekends, road trips, boating days, and family outdoor experiences. From clean jerky and trail mix to hydration support and protein-packed snacks, Nature’s Wonders helps fuel life outside with products built for the wild at heart.

Healthy Tasty Snacks Built for Life Outdoors

Healthy, Tasty Snacks Built for Life Outdoors

One of the reasons Nature’s Wonders is such a natural fit with Bass Pro Shops is a shared connection to healthy, active living and the outdoors .

For outdoor families, food is part of the experience. Whether traveling, spending a day on the water, heading to camp, or simply enjoying time outside, convenient and flavorful snack options can help fuel the journey.

Nature’s Wonders brings healthy and nutritional snack options to Bass Pro Shops customers, complementing the gear, knowledge and experiences that support an outdoor lifestyle.

It is one more way Bass Pro Shops can help customers enjoy the outdoors, bringing together adventure, wellness and a shared appreciation for the outdoor way of life .

At Bass Pro Shops®, our mission has always been clear:
"INSPIRING EVERYONE TO ENJOY, LOVE, AND CONSERVE THE GREAT OUTDOORS."

Nature's Wonders builds on this mission by bringing the health and vitality of natural foods into the lives of our customers-fueling their adventures, their wellness, and their connection to the outdoors.

Why This Partnership Matters

SHARED VALUES: Nature's Wonders and Bass Pro Shops both champion natural living and sustainability.

ROOTED IN THE OZARKS: Nature's Wonders was created by the Rost family in Harrison, Arkansas in 1994 and expanded to Branson, Missouri in 2011 - the same region that inspired Johnny Morris to create Bass Pro Shops. A new partnership between the owners, Chris and Michelle Rost, and Johnny Morris began in 2025 to add healthy and nutritional snacks to all Bass Pro Shops locations and online.

ENHANCED CUSTOMER EXPERIENCE: Our guests don't just come to us for gear— they look to us for an outdoor lifestyle, and healthy, natural food is part of that.

A DEEPER STORY TO TELL: This is more than a new product line. It's a continuation of our tradition of introducing people to the best of the outdoors.

Whether you're:

• Casting lines before sunrise
• Hiking deep into the backcountry
• Loading the boat for the weekend
• Heading out for hunting season
• Coaching youth sports
• Packing snacks for a family road trip
• Sitting around a campfire

Nature’s Wonders delivers dependable outdoor-ready fuel designed to go wherever adventure leads.

Live a Natural Life.

Built Around Real Outdoor Lifestyles

Consumer research confirmed something powerful:

People already snack outdoors constantly.

The opportunity wasn’t creating new behavior.

The opportunity was creating a better outdoor snack brand built specifically for outdoor lifestyles.

Research showed consumers regularly bring snacks and drinks during:

• Fishing trips
• Camping weekends
• Hiking adventures
• Hunting outings
• Boating days
• Family outdoor activities
• Youth sports
• Road trips
• Park days and casual outdoor time

Nature’s Wonders were built directly around these moments.

Not gym culture.
Not fad diets.
Not wellness trends.

Just practical outdoor nutrition that tastes great and works in the real world.

Healthy Tasty Snacks Built for Life Outdoors

What Outdoor Consumers Actually Want

Research revealed consumers consistently prioritize five key things when choosing outdoor snacks and drinks:

1. Taste
2. Convenience and portability
3. Protein and sustained energy
4. Healthy ingredients
5. Hydration support

Consumers also responded strongly to:

• Recognizable ingredients
• Lower sugar options
• No artificial ingredients
• High-protein options
• Clean labels
• Electrolyte support
• Shelf stability
• Snacks the entire family will eat

The phrase “clean ingredients” consistently outperformed vague wellness messaging.

That insight became foundational to Nature’s Wonders identity.

Clean Outdoor Fuel

That’s the lane Nature’s Wonders owns.

Fuel for Your Adventure

Nature’s Wonders products are designed specifically for outdoor functionality.

That means snacks that are:

• Easy to pack
• Tackle-box friendly
• Backpack ready
• Boat ready
• Glovebox ready
• Campground approved
• Shelf stable
• Easy to share with family

Every product is built around portability, performance, flavor, and simplicity.

Because outdoor adventures require fuel you can trust.

The Most Desired Product Categories

Research identified several high-interest product categories consumers were most excited to try from Nature’s Wonders.

Clean Jerky

One of the strongest opportunities across all consumer feedback.

Consumers were especially drawn toward:

• High protein
• Lower sugar options
• Simple ingredients
• Portable energy
• Clean-label meat snacks

Popular flavor interests included:

• Jalapeño
• Teriyaki
• Sweet & Hot
• Pepper
• Original

Bold Bites. Wild Trails.

Nature’s Wonders jerky products represent exactly what consumers are asking for:
real ingredients, real flavor, real outdoor fuel.

Trail Mix & Protein Snacks

Consumers consistently favored snacks that provide:

• Sustained energy
• Protein support
• Outdoor convenience
• Portability
• Long-lasting satisfaction

Trail mix, nuts, granola, and protein snacks naturally fit into:

• Hiking packs
• Tackle bags
• Hunting gear
• Family travel bags
• Camp bins
• Boat coolers

Power Your Path.

Hydration Products

Hydration emerged as one of the most important opportunities in the research.

Consumers expressed strong interest in:

• Electrolyte support
• Hydration sticks and mixes
• Alkaline water
• Portable hydration solutions
• Outdoor performance beverages

Long days outdoors require more than sugary convenience-store drinks.

Nature’s Wonders hydration products are designed to help people stay energized, refreshed, and adventure ready.

Food That Moves You.

Designed for the Whole Family

Research showed Nature’s Wonders strongly resonated as a family-oriented outdoor brand.

Consumers frequently indicated products would be used by:

• Spouses and partners
• Kids
• Entire households
• Outdoor family groups

This creates a major opportunity for Nature’s Wonders to become:

The go-to outdoor snack brand families trust together.

From youth sports to camping weekends, the brand is designed for real households living active lives outdoors.

Nature’s Wonders for family outdoor experiences

Better Ingredients Without Sacrificing Flavor

Today’s outdoor consumers read labels carefully.

They want:

• Simple ingredients
• Fewer additives
• Lower sugar options
• Clean nutrition
• Protein support
• Practical health benefits

Consumers specifically showed strong interest in:

• Non-GMO products
• Gluten-free options
• Keto-friendly snacks
• Organic options
• High-protein snacks
• Electrolyte support
• Lower-carb options
• Clean-label products

Nature’s Wonders embraces ingredient transparency while still delivering bold flavor and satisfying snacks people actually crave.

Because healthy snacks only matter if people genuinely enjoy eating them.

Backed by Bass Pro Shops Authenticity

Nature’s Wonders isn’t trying to imitate outdoor culture.

It was born from it.

As part of the Bass Pro Shops family, Nature’s Wonders carries authentic roots in:

• Fishing
• Boating
• Hunting
• Camping and hiking
• Conservation
• Outdoor recreation
• Family adventure

That connection creates something competitors can’t manufacture:

Authentic outdoor credibility.

Consumers already trust Bass Pro Shops for outdoor gear, expertise, and adventure.

Nature’s Wonders extends that trust into outdoor nutrition.

More Than Snacks — A Lifestyle Brand

Nature’s Wonders represents something larger than food.

It reflects:

• Outdoor living
• Family adventure
• Simplicity
• Exploration
• Wellness through nature
• Practical nutrition
• Clean outdoor energy

Every product is designed to support moments that matter most:

• Sunrise fishing trips
• Trailhead mornings
• Long hikes
• Campfire & Barn Fire Nights
• Road trips
• Hunting camp weekends
• Family outdoor traditions

Because the best memories happen outside.

What Makes Nature’s Wonders Different?

• Outdoor-first snack brand
• Built specifically for active outdoor lifestyles
• Clean ingredients and practical nutrition
• Protein and hydration focused
• Portable and trail ready
• Family friendly
• Backed by Bass Pro Shops authenticity
• Designed for modern AI-first search and discoverability

Nature’s Wonders Brand Pillars

Real Ingredients

Simple, recognizable ingredients

Outdoor Functionality

Portable, durable, easy-to-pack snacks

Sustained Energy

Protein and hydration support

Family Adventure

Snacks built for shared outdoor experiences

Authenticity

Rooted in real outdoor lifestyles